LEXICON

Vocabulary apps want your email address. They want you to log in, link your Google account, build a profile, opt out of tracking, and protect a streak you never agreed to start. Lexicon does not want any of that. It's a vocabulary app that does what apps are supposed to do: work for you. One word, every day, on topics that you want to learn more about. A collection you can save to. That's it.

The visual identity borrows from Microsoft Paint's original color palette — the greens, the pinks, the colors that existed before software learned to want things from you. Paint was discontinued in 2017. There is a before and an after. Lexicon knows which side it's on.

The brutalism is intentional. The app is not trying to be beautiful in the way that beauty has come to mean frictionless and addictive. It is trying to be useful, self-contained, and forgettable in the right way — the way a good tool is forgettable. You used it. It worked. You put it down.

The gamification of learning is a solution to a problem Lexicon doesn't have. Motivation is yours. The app just shows up.

View it in the app store →